When ever the opportunity arises, site owners should their customers (E.g. after a successful business or) other occasions) to ask whether they are just ready to help make the company even more interesting. For individual questioning of the customer, the contractor shall submit a prepared sheet of paper with five lines and asks the customer to record five terms and term combinations that had entered them into a search engine to search for a solution to their problem. These sheets should collect the entrepreneurs and evaluate. Thereby, they will notice that certain terms occur frequently – on paper and also on the website.

Then will be single terms, which are less often are referred to as. These can be ignored. The third and most interesting for the business results more frequently occurring terms, that the website operators would call so not make action. The customers play so their labels for goods or services, as they call it – and that can be sometimes a completely different name than previously assumed by the contractor or expected. This is the fact together, that the customers know either the product or the services offered by the company under a different name or a different name. Site offers the solution – customers enter the problem it is important to know that the website but may offer the solution to the problems of customers. Customers type but not the solution to their problem – otherwise they could solve it already without the help of the company.

Type your problem into the search engine. Entrepreneurs should so ask where the issues of customers and how they would formulate the problem. “” “” Example dog school a website for the term dog school “is optimized, however a number of customers can’t reach, if this the term dog school (not = the solution) use, but instead enter into the search engine: dog is disobedient, dog is in the corner” or dog barking too loud “(= the problem).