Jan 11 2014


Regulations and criticizes One of the main areas of adjustment facing the fast food companies is to junk food advertising aimed at children. In the United Kingdom proposes that the Children’s Food Bill strongly regulate this food advertising to children and many other countries looking to introduce more stringent limits for this type of advertising. Talks between the Food Standards Agency (FSA, in English) and fast food companies were started to work together in an effort to improve the diet of children, though Burger King withdrew from the discussions . In June 2006 the FSA proposed the creation of laws that prevented fast food business would cease to be broadcast on television before 9pm. They also called for the disassociation of the characters in television and movies with fast food and stop the celebrities appear in these commercials .The impact of these campaigns is often Negao by fast food companies and television networks that broadcast their commercials . Some chains have also stated that a strong regularization would reduce commercial revenues and this will impact negatively on the quality of children’s programming they carry. In Sweden, all aimed at promoting children under 12 is prohibited, including fast food ads. To be faced with more stringent regulations for television, radio and print ads, many fast food companies have begun to use Internet marketing to reach their customers . The accuracy of the images of the food that appears in the advertising of fast food companies is often questioned. The actual product is often said to have a poorer quality to that shown in the image .On June 3, 2004, retired U.S. KFC commercials that claimed that “fried chicken can, in fact, be part of a healthy diet” after reaching an agreement with the Federal Trade Commission (FTC, in English) . They often complain about the advertising of fast food advertising authorities, members of the public saying that the wording is misleading. Not all complaints are maintained. For example, between September 11, 2002 and March 24, 2004, the a Standards Authority Advertising (ASA, in English) in the UK has investigated complaints about six ads for McDonald’s, keeping only two of them. The ASA used one of the complaints maintained as a case study . In 2006 the EU adopted a new law concerning the labeling of food – any food that has any nutritional message (like “low fat”) should also be noted that it is high in something else (“high salt”) if that the case.While fast food is not labeled traditionally, this can have an impact on advertising .